Tour of Britain up for top national award after success of Devon stage
Published: 15 February 2022
Last year’s Tour of Britain has been shortlisted for a top national award.
The 17th edition of the modern Tour, which went through the centre of Exeter, has been nominated in the Event of the Year category of the prestigious Sport Industry Awards.
It’s up against Wimbledon – The Championships 2021, the EFL Sky Bet Play Off Finals, The Hundred, and the BLAST Premier Fall Final.
Devon hosted Stage Two of the 2021 Tour, attracting the biggest crowds of the race with around 200,000 spectators turning out along the 115-mile route from Sherford to Exeter.
The eight-day race, which ran from Cornwall to Aberdeen, featured some of cycling’s biggest names including World Champion Julian Alaphilippe and British legend Mark Cavendish, and it was won overall by Belgian star Wout van Aert.
Winners of the Sport Industry Awards will be announced at an event in London on Thursday 12 May.
The 2021 Tour of Britain is also shortlisted in the Sporting Event of the Year category at the Event Production Awards which will be held next week.
In December an independent report said packed crowds in Exeter helped make the Devon stage of the Tour the most popular stage of this year’s race.
The report commissioned by the Tour revealed that around 200,000 spectators watched Stage Two along the 115-mile route from Sherford to Exeter – bringing more than £4.2 million into the local economy.
The event proved to be a welcome boost for local hospitality businesses, with the vast majority of the spending on accommodation and food and drink.