Exeter Northcott Theatre uses donations to gift tickets to its pantomime
Published: 21 September 2023
Exeter Northcott Theatre has gifted vulnerable people tickets to its pantomime as part of an ongoing scheme funded by public donations.
It is part of the theatre’s work with local charities and community organisations to gift free tickets to young people and families who wouldn’t otherwise be able to go.
The Northcott has teamed up with Exeter bereavement support charity Balloons for the last four years so young people, parents, and carers in Devon can enjoy the upcoming Christmas family pantomime, Dick Whittington. A hundred tickets have already been given away.
Clare Hammond, Volunteer Coordinator and Activity Days Manager at Balloons, said: “The Pay It Forward scheme means that we are able to give children the chance to have some fun and laughter at Christmas.
“Christmas can be a difficult time for bereaved families when they are missing a loved one, so to be able to escape to the magical world of pantomime for a couple of hours gives families a much-needed boost. Thank you so much for giving Balloons this wonderful opportunity.”
Now in its fourth year, Exeter Northcott's Pay It Forward campaign aims to make theatre more accessible for those who might not otherwise be able to attend a show.
The initiative invites Northcott audience members to donate towards the cost of a theatre ticket for a young person, parent or carer to experience the joy of live theatre at Christmas. Exeter Northcott gifts Pay It Forward theatre tickets in collaboration with local charities and community organisations.
Last year, the campaign received hugs public support, raising more than £12,000 and gifting 750 tickets through charities like Live West and Young Devon. This year, Exeter Northcott aims to give away even more tickets.
So far this year, 1664 people have donated £8,432 towards the campaign.
Exeter Northcott gifted its first allocation of 100 Pay It Forward tickets from this year’s campaign through Balloons. The theatre is actively partnering with more charities and community organisations to give away an additional 350 tickets.
To find out more about the scheme visit the Exeter Northcott Theatre website: www.exeternorthcott.co.uk/about-us/pay-it-forward