Advertise on City Council trucks
Published: 21 November 2019
Businesses now have a chance to advertise on recycling and refuse trucks in Exeter.
The advertising opportunity allows businesses and organisations to get their message out on the streets via seven new recycling and refuse vehicles. The trucks are highly visible and visit all homes across Exeter.
“This is a fantastic opportunity for companies to get their messages out there,” said Simon Hill, Exeter’s City Council’s Service Manager for Recycling, Waste and Fleet.
“Everyone in the city will get to see these trucks as they go about their business. This is a great advertising opportunity for businesses - these trucks get out to around 60,000 homes in the course of a week.”
The seven 26-tonne Dennis Eagle vehicles have been leased to the Council by Specialist Fleet Services Ltd (SFS) as part of a seven-year contract.
Both sides of the vehicles carry striking Exeter Live Better livery, with colourful artwork featuring well-known landmarks and institutions including Exeter Cathedral, Exeter Chiefs, Exeter City Football Club, the Met Office and Exeter College.
Businesses can take up the offer to advertise on the side of the trucks, in line with the Council’s ambitions to increase commercialisation in order to protect key frontline services.
The vehicles are equipped with the latest Euro 6 low emission engines and fitted with reverse radar and 360-degree camera systems. The ultra-safe vehicles are also equipped with cyclist detection and warning technology, and auto-braking systems.
Simon Hill said the contract with SFS could be extended for another 7 years. It includes the provision and maintenance of approximately 210 vehicles ranging from 26t refuse vehicles, sweepers, hook loaders, and tippers to vans, cars, telehandlers and grounds maintenance equipment. The new fleet includes a number of electric vehicles.
“This is allowing us to speed up the replacement of our older vehicles and introduce the latest models,” he added. “SFS have also provided us with more electric vans and cars, so we now have over a dozen electric vehicles on our fleet. In the future, when the technology is properly tried and tested, we hope to be able to introduce electric refuse vehicles to the fleet.”
To advertise on the trucks email the Council or call 01392 265597.